Beer as a social drink and its subsequent acceptance across the globe

It is currently being tested in Florida and Ohio. Advertisement The coffee and beer combination has a bit of a history. Some pubs around the world serve a drink called a Dufrain or a Muddy Dublin that is a combination of Guinness with shots of espresso.

Beer as a social drink and its subsequent acceptance across the globe

In this context, it is essential for those concerned with policy and legislation on alcohol to have a clear understanding of the sociocultural functions and meanings of drinking. This section outlines the principal conclusions that can be drawn from the available cross-cultural material regarding the symbolic uses of alcoholic beverages, the social functions of drinking-places and the roles of alcohol in transitional and celebratory rituals.

Symbolic roles From the ethnographic material available, it is clear that in all cultures where more than one type of alcoholic beverage is available, drinks are classified in terms of their social meaning, and the classification of drinks is used to define the social world.

Alcohol is a symbolic vehicle for identifying, describing, constructing and manipulating cultural systems, values, interpersonal relationships, behavioural norms and expectations.

Choice of beverage is rarely a matter of personal taste. Situation definer At the simplest level, drinks are used to define the nature of the occasion.

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In the Weiner Becken in Austria, sekt is drunk on formal occasions, while schnapps is reserved for more intimate, convivial gatherings - the type of drink served defining both the nature of the event and the social relationship between the drinkers.

Even in societies less bound by long-standing traditions and customs, where one might expect to find a more individualistic, subjective approach to the choice of drinks, the social meanings of different beverages are clearly defined and clearly understood.

A US survey Klein, examined perceptions of the situational appropriateness of various types of alcoholic drink, finding that wine, but not spirits or beer, is considered an appropriate accompaniment to a meal; wine and spirits, but not beer, are appropriate drinks for celebratory events, while beer is the most appropriate drink for informal, relaxation-oriented occasions.

In cultures with a more established heritage of traditional practices, perceptions of situational appropriateness may, however, involve more complex and subtle distinctions, and rules governing the uses of certain classes of drink are likely to be more rigidly observed. In France, for example, the aperitif is drunk before the meal, white wine is served before red, brandy and digestifs are served only at the end of the meal and so on Clarisse, ; Nahoum-Grappe, Among Hungarian Gypsies, equally strict rules apply to brandy: It would be regarded as highly inappropriate to serve or drink brandy outside these specific situational contexts Stewart, Status indicator Choice of beverage is also a significant indicator of social status.

In France, by contrast, where wine-drinking is commonplace and confers no special status, the young elite are turning to often imported beers McDonald, ; Nahoum-Grappe, Preference for high-status beverages may be an expression of aspirations, rather than a reflection of actual position in the social hierarchy.

There may also be a high degree of social differentiation within a single category of beverage. Purcell notes that in Ancient Rome, wine was not simply the drink of the elite: Wine was, and is today in many cultures, "a focus of eloquent choices". Certain drinks, for example, have become symbols of national identity: Guinness for the Irish, tequila for Mexicans, whisky for Scots, ouzo for Greeks etc.

Beer as a social drink and its subsequent acceptance across the globe

In other words, the older peasant drinks cider; the younger person outside agriculture opts for beer. It is, however, too soon to tell whether their current habits will persist into maturity Gamella, During their traditional cactus-wine ceremonies, the Papago of Mexico frequently became "falling-down drunk"- indeed, it was common practice among the more dandyish young men of the tribe to paint the soles of their feet with red dye, so that when they fell down drunk the attractive colour would show.

Yet the drunken behaviour of the Papago on these occasions was invariably peaceful, harmonious and good-tempered. These "two types of drinking" co-existed until the white man, in his wisdom, attempted to curb the ill-effects of alcohol on the Papago by banning all drinking, including the still-peaceful wine ceremonies.

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Prohibition failed, and the wine ceremonies eventually became indistinguishable, in terms of behaviour, from the secular whiskey-drinking. Need for further research As with many other areas covered in this review, information on the symbolic meanings of different types of alcoholic drink is scattered, disjointed and incomplete, usually buried in research focused on other issues.

Again, there has been no significant cross-cultural study of this phenomenon, beyond the occasional two-country comparison. In particular, more attention should be directed to the changes currently occurring in some European cultures. When the British, for example, an ambivalent, episodic, beer-drinking culture, go to France, an integrated, wine-drinking culture, they exhibit a tendency to drink wine in beer quantities and display all of the behavioural excesses associated with their native drinking patterns, with the result that young British tourists "are now renowned in France and elsewhere in Europe for their drinking and drunkenness" McDonald, In Spain, by contrast, the young males appear more sensitive to alien cultural influences, and have adopted, along with beer-drinking, the anti-social behaviour patterns of their beer-drinking guests.

The need for further and more precise research on the symbolic functions of alcoholic beverages has been recognised even outside the culturally-minded field of anthropology.

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The historian Thomas Brennan argues that: The problems with quantification illustrate the need for a greater awareness and investigation into the cultural aspects of alcohol.

The nature and role of the public drinking-place may be seen as an extension, or even a physical expression or embodiment, of the role of drinking itself. There has been no systematic cross-cultural research on public drinking contexts, and the available material is scattered and incomplete.The general acceptance of beer as a social beverage is expected to be another important factor responsible for driving the overall growth of the global craft beer market in the near future.

The market for craft beer, however, witnessed a sluggish growth in some of the most established market in the recent years. The 25 Best Movies of With just days left before we turn another page in the calendar, here's a look back at the year's best films.

In Spain, by contrast, the young males appear more sensitive to alien cultural influences, and have adopted, along with beer-drinking, the anti-social behaviour patterns of their beer-drinking guests.

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Beer as a social drink and its subsequent acceptance across the globe
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