What makes a good logo

It is agreed by most logo designers that an effective logo will be timeless, memorable, versatile, flexible and appropriate. Incorporate all of these ingredients and you should have yourself the perfect logo! A professional logo designer will use all of their skill, talent and experience to get these elements into every logo they design, and if you want a good logo design you need to the professionals in and stay away from those free logo makers.

What makes a good logo

Many thanks for visiting. What makes a good logo? Anyone can design a logo, but not everyone can design the right logo. A successful design may meet the goals set in your design brief, but an enviable design with the capacity to become iconic will also be simple, relevant, adaptable, enduring, and distinctive.

Apple logo, photo by Medhat Dawoud. Keep it simple The simplest solution is often the most effective. Because a simple logo helps meet most of the other requirements of iconic design.

Simplicity helps a design be more versatile. Adopting a minimalist approach enables your logo to be used across a wide range of media, such as on business cards, billboards, pin badges, or something as small as a website favicon. Simplicity also makes your design easier to recognise, so it stands a greater change of achieving a timeless, enduring quality.

FedEx logo, by Lindon Leader, photo credit. Make it relevant Any logo you design must be appropriate for the business it identifies. Are you designing for a lawyer?

Then ditch the fun approach. Are you designing for a winter-holiday TV program? How about a cancer organisation? You get the idea. Getting up to speed on all these aspects requires a lot of in-depth research, but the investment of time is worth it: Think about the BMW logo, for instance.

Yet both are relevant within their respective markets.

What makes a good logo

BMW logo, photo by Markus Spiske. Aim for distinction A distinctive logo is one that can be easily separated from the competition. Working only in black and white can help you create more distinctive marks, since the contrast emphasises the shape or idea.

Colour, although important, really is secondary to the shape and form of your design. Commit to memory A solid iconic design is one that onlookers will remember after just one quick glance. Think, for instance, of passengers travelling on a bus, looking out the window, and noticing a billboard as the bus drives past.

Or what about pedestrians, looking up just as a branded truck passes by.

What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message. A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. While in. Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games on initiativeblog.com “A good way to think about simplicity is how many moving pieces there are in the logo,” says Jonah Berger, author of Contagious: Why Thing Catch On. For instance, the old Apple logo was.

Quite often, one quick glance is all the time you get to make an impression. But how do you focus on this one element of iconic design? It sometimes helps to think about the logos that you remember most when you sit down at the drawing table.

What is it about them that keeps them ingrained in your memory?

Giving voice to ideas

Is also helps to limit how much time you spend on each sketch idea — try 30 seconds. Otherwise, how can you expect an onlooker to remember it with a quick glance?

London Underground logo, by Edward Johnson, photo credit.Mathews and her team felt that the old logo's all-caps, dark blue letters screamed "corporation" and had become inextricably linked to the popular view among critics who saw Wal-Mart as a.

Oct 06,  · A good logo epitomizes the team name, and be discernible from other teams logos. That's all. I would prefer a Pirate with a hockey stick in it's mouth to one initiativeblog.com: icethetics.

A good logo works well in both color and black and white. There is a practicality to good design and that is to fully understand the functions of a logo.

Every good logo designer knows that there will be times when a logo is required to be printed in black and white. What makes a good leader is the use of effective management skills such as spending 50 percent or more of their time listening carefully.

Great leaders understand that some of the best leadership qualities entail listening to others with undivided attention.

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When was the last time you actually. Final Thoughts On What Makes A Good Logo Creating a great logo isn’t easy, but these are the 5 principles that can really make a logo stand out.

Implementing these simple steps can do wonders to get a brand the recognition it deserves. A good logo can exist at any time when there is a beloved brand behind it with meaning. Because ultimately, a logo is good the moment it does it's job, which is serving as a visual mark representing what the brand stands for.

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